Technology has (and will continue to) completely transform the world around us in ways that we may not ever be able to fully comment.
And while this has always been true to some extent throughout human history, the fact of the matter is we’ve never lived in the middle of a technological boom where the rules of modern life are completely rewritten on an almost day to day basis before. Technology that is considered to be brand-new today is considered to be out of date and obsolete in a ridiculously short block of time, and things are only rapidly scaling upwards faster and faster.
This is why it is so critical for small business owners to be as close to the cutting-edge of technology as humanly possible. In a competitive business (where anyone can start their own business with nothing more than a laptop and an Internet connection), no one can afford to fall behind.
This is why so many SMB owners are turning to tools and technology like Geographic Information Systems (GIS) to help give them an edge and advantage over the rest of the pack.
What are Geographic Information Systems?
The easiest way to understand exactly what Geographic Information Systems are (and what they aren’t) is to imagine a flat road map that has been stretched over a three-dimensional globe and then populated with all kinds of information and data that can be added, subtracted, or modified at any point in time to create as close to a picture-perfect representation of the world as it is today in that specific moment of time.
A little bit like a GPS system combined with a virtual reality set up that has been fed constantly updated information about a specific part of the world, it’s one of the most powerful technologies we have access to today and a tool that SMB owners all over the world are just now starting to take advantage of
How can I use GIS technology to improve my small business?
There are a lot of different ways that smart and savvy SMB owners are going to be able to take advantage of GIS technology.
For one thing, it’s possible to overlay information about regional sales that show exactly which areas on a map are the highest producing, which ones are lagging behind and which ones have the potential to explode in growth but haven’t yet been tapped.
It’s also possible to use this information to streamline logistics and delivery services, update (in real time) traffic information, and to prospect for new customers based off of data as it becomes available to you. GIS technology makes each and every SMB owner that uses it a more effective entrepreneur, and we are only just now starting to scratch the surface of the leverage it has to offer.